The Ultimate Guide to Using LinkedIn for Recruiting Talent

Josh Woodman November 1, 2022

LinkedIn is a powerful tool for recruiters. After all, where else can you find 95 job applications being submitted every second and 6 people getting hired every minute? LinkedIn can potentially connect you with millions of prospects and that’s where LinkedIn recruitment gets overwhelming if you are not using automation.

In this blog post, we’ll show you how to use LinkedIn for recruiting talent using a modern automation and outreach tool such as SuperReach. First, however, let’s go over the basics of talent hunting on LinkedIn :


Basic Steps to Recruit Talent on LinkedIn

With over 500 million members, LinkedIn provides access to a vast pool of potential candidates. But how do you actually go about recruiting on LinkedIn? Here are the basics:

1. Create a Company Page

The first step is to create a Company Page. This is a great way to promote your company and attract top talent. If you already have a LinkedIn Page, be sure it includes information about your company culture, values, and mission.

2. Use Keywords

When you’re searching for candidates on LinkedIn, Use keywords that are relevant to the role you’re trying to fill. This will help you narrow down your results and find the best candidates.

3. Connect with Candidates

Once you’ve found some potential candidates, reach out and connect with them. LinkedIn provides a great platform for building relationships with potential candidates.

4. Send InMails

InMails are a great way to reach out to candidates who you’re not already connected with. They allow you to send a personalised message directly to the candidate’s inbox.

5. Host Events

You can use LinkedIn Events to host webinars, info sessions, or even just meet-and-greets. LinkedIn Events helps connect with potential candidates in a more personal setting.

6. Post Jobs

Of course, one of the best ways to find candidates on LinkedIn is to simply post your open jobs. This will help you reach a large audience of potential candidates.

By following these basic steps, you can effectively use LinkedIn to recruit top talent. However, finding candidates, reaching out to them through effective emails, and scheduling appointments or interviews are time-consuming and cumbersome tasks. This is where LinkedIn automation comes to your rescue.


Using Automation to Recruit Talent on LinkedIn

Fortunately, there are plug-n-play LinkedIn automation tools available to help you do hours or days of work in minutes. AI powered automation apps such as SuperReachcan automate repetitive tasks and dramatically improve the relevance and quality of your messaging, allowing you to reach and engage more candidates at scale. Here are some of the things automation can help you do.

1. LinkedIn Marketing Automation

LinkedIn marketing automation allows you to reach out to potential candidates on LinkedIn at scale. You can create customised messages, target specific demographics, and even set up automatic follow-ups. This makes it easy to connect with top talent on LinkedIn without having to spend hours crafting individual messages yourself.

2. Hassle-free Appointments

One of the best features of automation software is that it allows you to easily book appointments with potential candidates. You can simply find the right candidates, add them to your outreach list, and then book a meeting with them with just a few clicks. This makes it easy to connect with the best talent without having to waste time trying to schedule meetings yourself.

3. Virtual Email Assistant

Another great feature of SuperReach is the virtual email assistant. This tool allows you to easily manage your email outreach campaigns from start to finish. You can create templates, track responses, and even set up automatic follow-ups. This makes it easy to connect with potential candidates without having to spend hours following up on emails manually.

4. Manage Tasks Flow with Chrome Extension

SuperReach comes with a handy Chrome extension that allows you to manage your tasks flow. With this extension, you can easily keep track of which candidates you’ve contacted and when, as well as what stage of the recruitment process they are in. This makes it easy to keep track of your progress and ensure that all your tasks are completed on time.

5. Multi-channel Integration

Be sure you select a cloud-based automation tool that works with several other channels, including Facebook, Twitter, and even Google Sheets. Multi-channel capabilities allow you to easily manage all your recruiting efforts in one place and saves you time and energy trying to track different platforms separately.

6. Email Quality Check

Advances in AI and ML technologies have enabled busy recruiters and marketers to optimise and target their outreach efforts. An AI powered outreach app allows you to automatically test your email messages for quality before sending them out. This ensures that your messages look professional and are more likely to be read by potential candidates.


A/B Testing

Finally, automation apps such as SuperReach offer A/B testing features that allow you to test different versions of your email messages. Testing, along with AI, allows you to create hyper-personalised messages, improving your chances of getting a response from prospective candidates.


The Way Forward

The global hyper-automation market is growing at a CAGR of 18.7% right now. Businesses like yours are rapidly personalising, automating and scaling their outreach efforts using automation on LinkedIn and other channels. If you are still using manual methods to recruit talent on LinkedIn, you might be losing quality talent to companies using automation.

Click here to book a demo and see how SuperReach supercharges your LinkedIn outreach.