Google’s Spam Update

Josh Woodman December 8, 2023

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Google has announced some new updates to its policies on Bulk Email Sending that could affect your outreach campaigns, we want to ensure that you are well-prepared for the changes ahead.

What is Google’s New Policy on Bulk Email Sending? 

Going into effect on February 1, 2024, Google will implement changes to focus on email domain validation which means the importance of senders, specifically those sending over 5,000 messages daily, maintaining a spam report rate of less than 0.3% when sending emails to Gmail accounts will be key. In simple terms, Google will require bulk email sender domains to keep their emails below a specified spam threshold and ensure they provide simple ways for their receivers to unsubscribe. 

This requires you to: 

>> Maintain strict adherence to spam rate thresholds to prevent email recipients from receiving unwarranted and unwanted messages.

>> Ensure the authentication of your email to close potential vulnerabilities exploited by attackers, safeguarding email users.

>> Facilitate convenient unsubscription from commercial emails and commit to processing unsubscription requests within a two-day timeframe.

Click here to read more from Google. 

What can you do about this? 

There are two action steps you can take to ensure your campaigns stay unaffected by this new update – 

  1. To enhance email security, Gmail will mandate bulk senders to authenticate their emails using established best practices, facilitating source verification and closing security loopholes. Ensure you have confirmed and authenticated your emails with Custom Tracking Domain, DKIM, SPF, and DMARC as this is the most important step to staying compliant. This authentication method ensures your emails are genuinely from you, protecting your brand’s reputation and trust with recipients and avoiding the Spam folder. 

Learn more for Google or Office365

There are three action steps you can take to ensure your campaigns stay unaffected by this new update –
  1. To enhance email security, Gmail will mandate bulk senders to authenticate their emails using established best practices, facilitating source verification and closing security loopholes. Ensure you have confirmed and authenticated your emails with Custom Tracking Domain, DKIM, SPF, and DMARC as this is the most important step to staying compliant. This authentication method ensures your emails are genuinely from you, protecting your brand’s reputation and trust with recipients and avoiding the Spam folder. *Learn more for Google or Office365*
  2. Keep an eye out for important tips and tricks to help you take full advantage of SuperReach and stick to the new rules and regulations coming into your inbox soon.
  3. Take a look at SuperReachs go to guide for SPAM proofing your emails to ensure all your outreach is successfully delivered.
If you have any more questions or need any more help, please feel free to reach out to us on help@superreach.com